The Nine Lives Of Puma Running Shoes
The Dessler brothers, Rudolf and Adolf, started their first athletic shoe company in 1924.In 1928 during the Amsterdam Olympic Games half of all of the athletes wore Dassler shoes. During World War II the brothers began to disagree, finally deciding to split up the Dassler shoe company. Maybe it was sibling rivalry which led Rudolf to form Puma and Adolf to form Adidas.
After Jesse Owens put Dassler shoes on the Olympic map there was no going back; both brothers knew that a successful running shoe company meant they had to have successful athletes with their shoes on his or her feet. Lindford Christie received his Olympic gold medal with Puma's on his feet.To make things even better, in 1952 and 1956 Puma had the privilege of being the official shoe supplier to the American Olympic Committee. Rudolf's biggest coup was Pele, the world renowned soccer (or football) star.
Puma's are fast runners with astonishing vertical leap, and can also climb and swim. The Puma logo and the Puma style is easily distinguishable, just like the great cat they are named after.The Puma logo doesn't just grace their magnificent running shoes: Puma tennis shoes, Puma clothing, jackets, hats and bags all bear the graceful logo of a leaping Cougara logo that symbolizes competition. The new Puma running shoes stand out in any crowd with their hot reds, bright pinks and brilliant purples.If you need an athletic shoe with stand-apart style, you need Puma running shoes.
In addition to colors and style, Puma has been leading the way in technological advancements and improvements to athletic shoes. They were also the first company to use vulcanization on their soccer (or football) shoes. Puma was the first company to put Velcro on athletic shoes. Today they study the world's fastest runners to learn better ways to help you run.
Puma was the first to base a shoe on the foot's natural movements. Today, they've taken that to a whole new level with their BioRide technology. Don't force your foot to go where it doesn't want to, trust your body to know what's best for you, and trust Puma to make it happen. The Puma Faas is super lightweight and uses cutting edge technology. BioRide works with your own natural running rhythm in its three part system: Rocker, Flex and Groove. Three parts, Rocker, Flex and Groove, which mimic the way our feet naturally work are what makes BioRide so special.
Today, Puma products are distributed in over 80 countries worldwide. They work with both Formula One and NASCAR and have partnerships with BMW and Ferrari. The record-breaking Usain Bolt is Puma's latest (and some argue the greatest) addition to their celebrity athlete roster.Puma has enjoyed a long, varied history and like a cat lands on its feet, they've always managed to come out on top.